Quality Copywriting

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Affiliate Programs, Webmasters, and The Written Word

A difficulty many webmasters encounter is locating or writing content to sell the product(s) and/or service(s) they promote for affiliate programs. It can be seldom-to-never that webmasters have the time, desire, or ability to write their own copy, and very few affiliate programs provide free written content in the form of articles for use by their affiliated webmasters. Articles provided by programs who do offer this potentially valuable resource to webmasters often leave much to be desired in terms of spelling, grammar, punctuation, and general use of language.

There are several factors contributing to the quality of articles provided by affiliate programs. One major factor is that some programs utilize existing staff to write articles for general use by affiliates. While this minimizes copywriting expenses for the affiliate program by having no dedicated writers on staff or hired as free-lance contractors, ultimately it can be profit-prohibitive for both the promoting webmaster, and subsequently the affiliate program.

The practice of utilizing existing staff can result in mediocre articles because the employee writing the copy is doing so in addition to their regular daily duties, and most likely is not able to devote the time and attention required to produce a high quality article. Writing may not be a personal strength of the employee(s) providing the copy, so the end result may not be the highest quality content with which to promote the program’s product(s) and/or service(s). This can also contribute to a profit-prohibitive situation for both the affiliated webmaster, and ultimately the affiliate program.

A crucial factor for both affiliate programs and webmasters to acknowledge regarding written copy is demographics. Studies show approximately 95% of all sales referred to affiliate programs by their affiliated webmasters originated within English-speaking countries. Knowing this, one could assume the most enticing articles for the known majority of consumers would be ones written in their native language. Having consumers understand your message is key in successful promotion. A lack of this basic understanding can also affect the profits of webmasters and affiliate programs.

Another contributing factor to the quality of articles provided by affiliate programs pertains to economics. Although it may be more cost-effective for an affiliate program to acquire their articles from sources residing in countries other than the U.S., many foreign authors write the content in their native language first, then translate it into English using translation programs. Although this practice may save affiliate programs money initially, the result is seldom a well-written article, or one with which webmasters can successfully attract potential customers. Yet another profit-prohibitive factor for both the webmaster and the affiliate program.

Webmasters themselves must understand that free articles provided by affiliate programs will be utilized by most of the affiliated webmasters who are promoting that program’s product(s) and/or service(s). Since any written copy used on the Internet multiple times is considered by the search engines to be “duplicate content” and penalized through their search engine ranking system, all webmasters using identical articles provided by affiliate programs are penalized by the search engines, limiting their ability to attract customers. This, too, can be profit-prohibitive for both the promoting webmaster, and subsequently the affiliate program.

To make them more exclusive to the webmaster, affiliate programs usually encourage the practice of rewriting the free articles they provide, however many webmasters experience difficulties finding the time to do such. Family, work, and other time constraints can make this task nearly impossible, leaving them limited options including: using the articles provided and run the risk of “duplicate content”; rewriting the copy themselves; purchasing articles online; or hiring someone to write or rewrite copy for them.

Successfully selling any product and/or service is extremely difficult without quality copy, and the truth is the quality of written copy can greatly affect profits for webmasters and affiliate programs alike. Websites, articles, blogs, and other marketing tools with spelling, grammar, punctuation, or any other errors can turn a consumer away instantly, while well written, “native” copy can keep your customers engaged while informing them, and preparing them to purchase the product(s) and/or service(s) you are offering.

Affiliate Programs and the Value of Quality Written Copy

By definition, the value of a product or service is its worth, but how is the worth of a service such as written copy measured? If you operate an affiliate program and provide written articles to your affiliate Webmasters as a resource for selling your product(s) and/or service(s), the value of quality written copy can be priceless, for several reasons.

If your company has one or more designated writers on staff, your desire to read on may end here. However, if you run an affiliate program that currently provides written articles to affiliate Webmasters as a resource to promote with, and are utilizing non-writing designated staff or are purchasing written copy, you may want to consider the following points.

First, let’s consider resources. If your affiliate program utilizes employee(s) not primarily designated to the task of writing content, there are several factors to be considered. Although it may be cost effective for payroll purposes to utilize the staff you currently employ, if they were not hired specifically as a writer, those employees may be limited by their writing abilities, thus providing less-than-desirable written copy. Another resource-related consideration is that the aforementioned employees’ regular duties may fall behind due to the additional responsibility of writing. So although utilizing existing staff for providing articles to Webmaster affiliates may seem cost effective at first glance, when looked at more closely, it may actually cost you money in the form of lost productivity, and ultimately profits due to mediocre promotional materials.

Second, but equally important is program competitiveness. Research indicates less than half of all affiliate programs provide resources for affiliate Webmasters to promote their product(s) and/or service(s) with, even though affiliate Webmasters prefer those affiliate programs who do. Providing written copy for use as a resource can attract new Webmaster affiliates, assist in the retention of existing Webmaster affiliates, thus increasing exposure and sales for your product(s) and/or service(s).

Finally, there is the consideration of assets: the greatest of which for affiliate programs are its affiliate Webmasters. The reason for this is that for a fraction of overall sales, an affiliate program can receive an infinite amount of promotion and exposure for their product(s) and/or service(s) from their affiliate Webmasters. When provided with the best tools available, especially quality written copy, affiliate Webmasters can help you fully realize your goal of maximizing profits.

If your affiliate program does not provide written copy to its affiliate Webmasters, they are left to their own devices to find methods to promote and gain exposure for you. This not only reduces your input on how your product(s) and/or service(s) are portrayed, but it also makes the affiliate Webmasters’ job of promoting your product(s) and/or service(s) more difficult. With these things in mind, it would be prudent for any affiliate program to desire providing their affiliate Webmasters with quality tools to promote with.

In summary, the value of quality written copy can priceless for affiliate programs because it can generate limitless and recurring income for both the program and its affiliate Webmasters. Without this valuable promotional tool, the financial bottom line for both affiliate programs and affiliate Webmasters can suffer.

Quality Copywriting provides just that, and so much more. We deliver excellence in our specialty: web-based written copy and articles.

• Are you an affiliate program looking for steady affiliate articles?
• Are you looking to have articles rewritten to avoid duplicate content?
• Looking for someone to copy-edit websites for punctuation, grammatical, and usage errors?

No matter your situation, Quality Copywriting can save you time and help you earn money by providing you with superior, optimized copy.

Quality Copywriting staff members are experienced writers, editors, researchers, and marketing professionals who deliver high quality copywriting and copyediting services at an affordable price. We specialize in several subjects (see our “About” page), and all topics are considered.

The affordable services we provide include but are not limited to:

• Custom, exclusive written copy and articles
• Usage only, non-exclusive articles
• Copyediting and rewriting of existing written copy and articles
• Website copy and blog post copywriting, copyediting, and rewriting
• Bulk written projects or single articles
  

Top 5 Reasons to Choose Quality Copywriting Among the many reasons to choose the services provided by Quality Copywriting are:

Quality – As standard procedure, all research for written and edited copy is performed by a team of experienced and resourceful fact-finders, who then pass the information along to our dedicated staff of published writers, editors and established marketing professionals to ensure the end product is enticing and informative for consumers, and keyword rich for search engine optimization.

All staff members are native United States citizens who speak and write fluent English. We guarantee no translators are used in the production of our written or edited content.

Competency – Each staff member possesses over 10 years’ experience and a Bachelor’s degree or greater in their own related field. Combined, our staff possesses over 35 years’ experience.

Consistency - All copy is written and edited by dedicated staff, resulting in consistent high quality copywriting and copyediting services.

Flexibility - Although our writing, editing, and marketing staff is very knowledgeable in many hot topics on the Internet and elsewhere, they are also eager to put our research department to the test, and write about subjects formerly unknown to them, which means we will provide copy regarding almost any subject matter.

Affordability - Our services are extremely reasonably priced when compared to hiring a freelance writer, an editor, or marketing consultant, who usually perform the types of services we offer but at a much higher cost to the consumer.